About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

20, 30, 50% Research Breakdown

A Point of View

Melissa Pigott, Ph.D.

On December 4, 2018

Category: Getting the Job Done, Jury Research, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Trial Consultants

Those of us who work as trial/jury consultants usually thrive on the excitement of the research day, the day when we conduct our focus groups, mock trials, jury simulations, or employ other methods of data collection. These days, thanks to books, movies, and a certain popular television show, many people are aware of some of […]

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Another View

David H. Fauss, M.S.M.

On December 4, 2018

Category: Getting the Job Done, Jury Research, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Trial Consultants

I’ve never stopped to consider the percentages breakdown as Melissa has done here. And, I think I’d add that there is some “margin of error” depending on the case, but generally, it does come down to these three big work segments. That is, after I’ve gotten the client to agree on the research design and […]

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Priorities as Hot Potatoes

I was recently thinking about how our report production process resembles the childhood game of Hot Potato. That’s the game where a group of children passes a hot potato, or some other object, with music playing. When the music stops, someone is left holding the hot potato. Kind of like musical chairs, without walking around […]

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I must admit that I enjoy playing “hot potato” as it relates to the process of preparing a report on behalf of a client far more than I enjoyed playing the game as a child (for that matter, the game of musical chairs was not for me, either). The concept of hot potato or passing […]

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If things can go well, they will

I have a button pinned on the inside of my well worn briefcase I carry on research days that says, “If anything can go well, it will.” Notice that it says “well,” not “wrong.” I have found that, by focusing my energy on positive forces, instead of fretting about all of the negatives in life, […]

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Being positive beats its alternative – pessimism – in many ways. Though, in other posts I’ve noted having one or more “Plan B.” For me, that is not because I think something is going to go wrong. I know it may, but I’m positive that we can overcome most obstacles if we approach them with […]

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Never Assume – Juror Profiling

During a recent mock jury session, one of the most outspoken mock jurors caught the attention of our client who was watching the proceedings remotely. This client, the general counsel of a large corporation, made a comment along the lines of “nothing about that juror’s profile would have made me think she would be good […]

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Profiling. Stereotypes. Bias. Prejudice. Most of us make “snap judgments” of others on a routine basis. Sometimes, we are right, but sometimes, we are wrong, wrong, wrong. I cannot count the number of times I have been asked, “Will men or women be better for us as jurors?”, leading me to respond, “Which men? What […]

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Tallahassee Old Friends

I have always been fortunate to be the kind of person who makes friends easily. Regardless of the situation in which I find myself, I always find one or more kindred spirits with whom I can socialize. Some of my friends, in fact, refer to me as a “social butterfly,” whatever that means! On a […]

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I am fortunate to have met these Tallahassee people and get to know them to varying degrees. (And, I’ve met many of Melissa’s friends in, or from, Fort Myers in various other places as well.) I’ll say Melissa is fortunate to know them, and they, her. Good friendships are like that – two way streets. […]

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Is your consultant qualified? How do you know?

A story in the news this election season reminded me of the relevance of this topic. A candidate for the Florida House of Representatives was “outed” for reporting she had a college degree that she could not have had – the university she reported having attended never offered the degree shown on her (fake) diploma, […]

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I have decided to adopt the writing style of the famous author, Carl Hiaassen, for my part of David’s post. For those readers of our blogs who aren’t familiar with Carl Hiaassen, I will provide a brief introduction. Carl Hiaassen is an author who has written more than 20 books, as well as a long […]

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Traits of a bad houseguest

The parallel post to my previous post about traits of a good house guest is, of course, those on the opposite end of the spectrum, the not so good house guest. I have no idea of the number of parties David and I, or I, before I knew David, have hosted, nor do I know […]

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As I noted in the prior post, we only extend invitations to visit to people we think we’d find to be good guests. But, sometimes, especially if they are, for example, the significant other of a well known friend, or perhaps a child, there is a bit of a gamble involved. Yet, one expects that […]

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I don’t know what you do – don’t assume you know what I do

A frustration I’ve had over the years is when an attorney, a claims adjuster, a paralegal, or even a vendor of ours acts as though he/she knows how to do my job, our job. I’ll never forget the story Melissa, and others on our consulting team, told me of a case for which I was […]

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I have never understood why someone who “knows it all” bothers to retain my services, thereby paying for my expertise. After all, if one truly knows everything there is to know, what could be the benefit derived from paying someone to find out something already known? Wouldn’t it be better to merely bask in one’s […]

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Traits of a good houseguest

David and I have lots of overnight house guests. Some people stay with us for a day or two while others stay longer. Some people come from far away and some come from nearby. Some people stay at our house once, then not again for many years, while others are frequent visitors. Although David and […]

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One reason I enjoy having guests is because they give us an excuse to play tour guide and take them to explore some of the fun spots we’ve found while living in south Florida. In that regard, they sometimes give us an excuse to go visit places we have only read about. So, another positive […]

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The problem isn’t the problem. The problem is the response.

A Point of View

David H. Fauss, M.S.M.

On November 1, 2018

Category: Business Frustrations, Getting the Job Done, Managing Employees, Small Business Success

Stuff happens (you may have seen this phrase as a bumper sticker with a different “S” word). That’s right, things happen. Lightning strikes. Gremlins materialize. In our trial consulting work, there are frequent technical issues that lead to problems. With competent staff, they are kept to a minimum, but there are times when, for example, […]

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Another View

Melissa Pigott, Ph.D.

On November 1, 2018

Category: Business Frustrations, Getting the Job Done, Managing Employees, Small Business Success

Things can, and do, go wrong. People have bad days. Machines break (particularly, my computer, when I seem to need it the most!). Glitches happen to supposedly “foolproof” plans. Living life according to Plan B, and sometimes, Plan C, is part of most people’s everyday existence. What differentiates us is the way in which we […]

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