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2's Company - MagnusInsights.com | Page 63

About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

Mirror Jury

A Point of View

David H. Fauss, M.S.M.

On November 10, 2016

Category: Getting the Job Done, Litigation Tips, Psychology, Trial Consulting, Trial Science

Following the recent Bull theme yet again, anyone who has watched the first 2 episodes has observed Dr. Bull conducting a “Mirror Jury.” So, before you ask, a “Mirror Jury” or something by another similar name is real. The most commonly used term for this service provided by trial consultants is “Shadow Jury®.” Anyone notice […]

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Another View

Melissa Pigott, Ph.D.

On November 10, 2016

Category: Getting the Job Done, Litigation Tips, Psychology, Trial Consulting, Trial Science

I must admit that the new TV show about jury consultants is a highly entertaining, fanciful, drama. (In my opinion, it does not come close to the entertainment value of my long time favorite show, “The Simpsons,” however.) Because the term, “Shadow Jury®” was a registered trademark formerly owned by Litigation Sciences (my former employer), […]

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A woman can be, and is, the boss

I have written several previous posts about sexism and its prevalence in many aspects of today’s society. Although there are numerous examples of the removal of gender barriers in many segments of the business world, there remains, in my opinion, an assumption among many people that, being “the boss” means being a man (and a […]

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I have always been cognizant of the risks of assumptions – there is that adage about assuming which works pretty well. I want to know who’s who and would never want to “step in it” as the person Melissa describes. My career is fairly unique in that I have mostly had women bosses. Even now, […]

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Trial Science

A Point of View

David H. Fauss, M.S.M.

On November 3, 2016

Category: Careers, Getting the Job Done, Litigation Tips, Marketing your Business, Trial Consulting, Trial Science

The TV character Dr. Bull is proving interesting in that he has introduced some terminology that may be unfamiliar to attorneys and the general public. Dr. Bull references “Trial Science” which may lead some to wonder is there any science to a trial. Many trials involve forensic science, experts, engineers, and more, but the concept […]

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Another View

Melissa Pigott, Ph.D.

On November 3, 2016

Category: Careers, Getting the Job Done, Litigation Tips, Marketing your Business, Trial Consulting, Trial Science

My first job as a social psychologist working in the world of law was at a company called Litigation Sciences, Inc.  LSI, as it was commonly referred to, was one of the first companies that worked for attorneys involved in high stakes litigation.  LSI was founded in the late 1970s, meaning the kind of work […]

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Find out who you’re meeting with

A Point of View

Melissa Pigott, Ph.D.

On November 1, 2016

Category: Careers, Common Courtesy, Employment, Getting the Job Done, Marketing your Business, Small Business Success

I prepare for every meeting with every client and potential client by researching them via the many sources available for finding out about people. In that most of my clients are attorneys, it is relatively simple to find out about them by looking at their firm’s website, attorney ratings services, and their bar association. Prior […]

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Another View

David H. Fauss, M.S.M.

On November 1, 2016

Category: Careers, Common Courtesy, Employment, Getting the Job Done, Marketing your Business, Small Business Success

Once again a post was inspired by 1 particular, and unusual, meeting. But, to Melissa and me, it had many problems which are now turned into opportunities to discuss and thus is born another post. Melissa covers the reasons to do one’s homework prior to a meeting. We like to know something about those with […]

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Working through a hurricane.

Here we go again. Water, check. Gasoline for generators, check. Food-Publix, check (store was packed). Propane for grill, check. Checklist checked, check. More to do, check. The waiting begins. As I’m writing this, a tropical storm watch has been issued for our geographic area – the next 3 days will tell what Hurricane Matthew has […]

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Fortunately, South Florida was spared from a recent hurricane. All of the planning, preparing, and shopping were, thankfully, a huge waste of time, in that nothing more than a little wind and rain came our way. David calculated that we each spent 30 hours, 60 hours between the two of us, and probably 20 to […]

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The Sound of Silence

“The Sound of Silence” (originally titled, “The Sounds of Silence”) was written by Paul Simon, recorded by Simon and Garfunkel in 1965, and covered in 2015 by the band Disturbed. The premise of the song, according to Art Garfunkel, is the inability of people to communicate with each other in a meaningful way, resulting in, […]

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The meeting that inspired this series of posts was not quiet; there was little silence.  But, there may as well have been silence because the words being spoken were drifting into the ether with the hot air being expelled as they were spoken.  It was a surprising disconnect.  I know there were some explanations for […]

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Reality check – Defendant

A Point of View

David H. Fauss, M.S.M.

On October 20, 2016

Category: Uncategorized

I previously wrote about how mock jury, mock mediation, or mock arbitration research provides a “reality check” to plaintiffs. It does the same thing for defendants, whether they are the actual party, the company, or the insurance company/adjuster. Many years ago, a defense lawyer told me, “I think the case is worth $X, the client […]

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Another View

Melissa Pigott, Ph.D.

On October 20, 2016

Category: Uncategorized

When someone is a defendant in a lawsuit, there is often the tendency to take things personally, particularly when one is being accused of negligence, professional malpractice, fraud, conspiracy, etc.  Just as plaintiffs often over value their cases, defendants often under value their cases, believing the plaintiff is exaggerating an injury, has a baseless claim […]

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The more you talk, the more you’ll convince me you have nothing to say

The more some people talk, the less they have to say about anything important. And, the more some people talk, the more I am convinced they have nothing to say. We have all met people who chatter on and on, saying many words about nothing in particular. Some people have “the gift of gab” and […]

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The last sentence of Melissa’s post is a variation of one of those things that everyone’s mother says to their children, or used to do so, “If you can’t say anything nice, don’t say anything at all.”  But that virtue has gone by the wayside in a world where the presidential candidates fight it out […]

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Reality check – Plaintiff

A Point of View

David H. Fauss, M.S.M.

On October 13, 2016

Category: Uncategorized

A not so secret secret is that plaintiffs in civil litigation often overestimate the value of their case. We have heard, many times, from our attorney clients that their clients often expect them to be able to resolve their case for many times more than what it is “worth.” Sometimes these expectations are based on […]

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Another View

Melissa Pigott, Ph.D.

On October 13, 2016

Category: Uncategorized

All of the cases in which I have been involved as a trial consultant are important cases involving serious matters. There has never, ever been an attorney who contacted me for assistance in a simple matter, a frivolous lawsuit, or a small claims court case. All of the personal injury cases I have worked on […]

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Sales 101 – Learn Names

Many principles of sales and marketing have origins in social psychology. One of the most basic principles involved in being a good salesperson is learning the name of a potential customer, then saying the person’s name during conversations, as a way of building rapport. For example, every competent car salesperson asks the name of everyone […]

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Another of our posts has been about mind games and I would have to say that the story that concluded Melissa’s post about knowing names involved a bit of a mind game on her part. I saw it coming – the person we were meeting with did not. There were several ways he could have […]

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