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2's Company - MagnusInsights.com | Page 64

About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

Marketing Research and Trial Consulting – The Connection

A Point of View

David H. Fauss, M.S.M.

On October 6, 2016

Category: Litigation Tips, Marketing your Business, Trial Consulting

Over the years we have used different ways to explain what we do, as trial/jury consultants for our attorney clients and their clients. One analogy which has resonated with most people is marketing research. Especially when the “end” client is a business person, the concept of marketing research is familiar. Whether it is a focus […]

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Another View

Melissa Pigott, Ph.D.

On October 6, 2016

Category: Litigation Tips, Marketing your Business, Trial Consulting

I frequently lecture to law firms, lawyers seminars, insurance company seminars, and other audiences. One of my most frequent lectures is entitled, “Utilizing Psychological Science in the Litigation Process.” At the beginning of this presentation, I review the four disciplines on which trial/jury consulting is based: (1) marketing research; (20) social psychology; (3) cognitive psychology; […]

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Mind Games

A Point of View

Melissa Pigott, Ph.D.

On October 4, 2016

Category: Getting the Job Done, Getting Through Life and Work, Life Outside of Work, Litigation Tips, Trial Consulting

“Mind Games” is the title of John Lennon’s fourth studio album, as well as the name of the song that is the title track. It was released in the fall of 1973. The expression, “mind games” is usually defined as a psychological tactic used to manipulate and/or intimidate someone, however, John Lennon’s lyrics for the […]

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Another View

David H. Fauss, M.S.M.

On October 4, 2016

Category: Getting the Job Done, Getting Through Life and Work, Life Outside of Work, Litigation Tips, Trial Consulting

Because Melissa is a psychologist, it has been fun over the years to watch people’s reaction to learning this. The question, “Are you psychoanalyzing me?” has been a frequent one. Perhaps as a mind game, and depending who is asking, she often says “Yes.” Truth is, at some level, she can’t help it. But the […]

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BULL

A Point of View

David H. Fauss, M.S.M.

On September 29, 2016

Category: Trial Consulting

I am writing this post on the day the new CBS television program, Bull, premieres. Bull is a program about fictional trial consultant, Dr. Jason Bull. Other than the movie Runaway Jury, trial consultants rarely figure into movies or television. There was a trial consultant episode on LA Law, and there have been docu – […]

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Another View

Melissa Pigott, Ph.D.

On September 29, 2016

Category: Trial Consulting

There have been television shows, as well as movies and plays, about almost every occupation imaginable.  One of the coolest TV shows, in my opinion, was Sea Hunt, starring Lloyd Bridges as an ex-Navy frogman.  Sea Hunt ran from 1958 through 1961 and involved numerous exciting adventures of a SCUBA diver, Mike Nelson (portrayed by […]

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Escape route plan

A Point of View

Melissa Pigott, Ph.D.

On September 27, 2016

Category: Business Travel, Getting Through Life and Work, Life Outside of Work, Travel

In today’s world of increasing violence in places we once thought were safe, advisories regarding noting the closest exit have become commonplace. For example, movie theaters routinely show public service announcements prior to the film that contain a message about the location of all exits. I have always been on the alert for exits, regardless […]

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Another View

David H. Fauss, M.S.M.

On September 27, 2016

Category: Business Travel, Getting Through Life and Work, Life Outside of Work, Travel

It is difficult to expand on what Melissa has written in this blog because, to me, the concept is common sense. But, it probably isn’t in the world we inhabit today. Further, the distractions we face in crowds, or even alone with our phones or other electronic devices, limit the ability for some people to […]

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Confronting Dementia

A Point of View

David H. Fauss, M.S.M.

On September 22, 2016

Category: Getting Through Life and Work, Growing Old is Not for Sissies, Life Outside of Work, Work-Life

Dementia, in its many forms, are ugly diseases. As they attack the brain, they attack the body. And, in doing so, they attack bystanders all around. Family and friends are drawn into the horror of the loved one or friend and seeing the gradual, and sudden, declines that come with these diseases. Sadly, Melissa and […]

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Another View

Melissa Pigott, Ph.D.

On September 22, 2016

Category: Getting Through Life and Work, Growing Old is Not for Sissies, Life Outside of Work, Work-Life

It is an unarguable fact that the human brain is the most important part of the body and, indeed, what separates people from other mammals. This being the case, it is astounding to me that, although most people hurry to obtain medical care at the first sign of many, relatively minor, medical emergencies (for example, […]

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GPS (orientation x3)

In medical settings, and in psychological assessments, patients are almost always asked 3 important questions: (1) Who are you/What is your name?; (2) Where are you, right now?; and (3) What time is it? People with cognitive impairment are often unable to answer these simple questions and sometimes, they become confused as to why they […]

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Oriented X3.  I’ve certainly seen this concept utilized in the medical arena, especially as it relates to cognitive testing.  But, in thinking of the broader context about which Melissa writes, it occurs to me that there is another way we commonly relate to this concept.  That is, “the lights are on, but nobody’s home.”  We […]

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Telling the end client they need a new attorney

A Point of View

David H. Fauss, M.S.M.

On September 15, 2016

Category: Business Frustrations, Business Relationships, Getting the Job Done, Litigation Tips, Trial Consulting

One of the strangest outcomes of mock jury research is the realization, and documentation, that the attorney for whom we were working was not up to the challenge. Though we never anticipated this would occur, it has. And, it has happened more than once. The first time I recall this happening was when we were […]

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Another View

Melissa Pigott, Ph.D.

On September 15, 2016

Category: Business Frustrations, Business Relationships, Getting the Job Done, Litigation Tips, Trial Consulting

The majority of Magnus’ clients are attorneys who have super sized egos. Some of our clients’ egos are well deserved, in that they are stellar advocates on behalf of their clients. Other attorneys seem to have a self conception that does not match their accomplishments. (I am well aware this happens among people in other […]

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Around by Tampa

As some readers of David’s and my posts know, I am a fourth generation Floridian who was “born and raised” in Fort Myers, on Florida’s Gulf coast. Fort Myers was a small town when I grew up and many things we needed, for example, specialty medical care, were not available there. My family spent quite […]

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I’m from the east coast of Florida, Jacksonville to be specific. Before I met Melissa, I had been to Tampa and a few other west Florida cities only a few times. I certainly knew the basic geography, but not necessarily the most efficient routes to get to places like Ft. Myers, or even Tampa. So, […]

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If you see something, say something

A Point of View

David H. Fauss, M.S.M.

On September 8, 2016

Category: Business Travel, Common Courtesy, Life Outside of Work, Travel, Work-Life

In the brave new world we live in since 9-11-01, we all have extra concerns when traveling, especially flying. Melissa and I were traveling home from client meetings in Atlanta recently when we experienced an event that made the new realities more real than ever. I was seated at the lounge near the gate, waiting […]

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Another View

Melissa Pigott, Ph.D.

On September 8, 2016

Category: Business Travel, Common Courtesy, Life Outside of Work, Travel, Work-Life

Although it would have made things simpler to intervene if we had been able to understand what was being said by the man and woman who were fighting in the Atlanta airport, without a doubt, the tone of their voices indicated something was terribly wrong. In addition, their interpersonal violence, in the form of shouting […]

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Do what you say

As a follow up to a post in which I quoted a line from Jimmy Buffett’s song, “Clichés,” “Say what you mean and mean what you say,” I will add another thought, “Do what you say.” Many people talk about doing something, but when it comes down to actually accomplishing what they have talked about, […]

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This is a topic Melissa initiated – that’s how these posts work. One of us generates the topic and then becomes the first author/blogger. The first author writes what ends up in the left column of the post, the second author then responds. Many times the right column posts follows or expands upon the left […]

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