About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

The Sound of Silence

“The Sound of Silence” (originally titled, “The Sounds of Silence”) was written by Paul Simon, recorded by Simon and Garfunkel in 1965, and covered in 2015 by the band Disturbed. The premise of the song, according to Art Garfunkel, is the inability of people to communicate with each other in a meaningful way, resulting in, […]

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The meeting that inspired this series of posts was not quiet; there was little silence.  But, there may as well have been silence because the words being spoken were drifting into the ether with the hot air being expelled as they were spoken.  It was a surprising disconnect.  I know there were some explanations for […]

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Reality check – Defendant

A Point of View

David H. Fauss, M.S.M.

On October 20, 2016

Category: Uncategorized

I previously wrote about how mock jury, mock mediation, or mock arbitration research provides a “reality check” to plaintiffs. It does the same thing for defendants, whether they are the actual party, the company, or the insurance company/adjuster. Many years ago, a defense lawyer told me, “I think the case is worth $X, the client […]

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Another View

Melissa Pigott, Ph.D.

On October 20, 2016

Category: Uncategorized

When someone is a defendant in a lawsuit, there is often the tendency to take things personally, particularly when one is being accused of negligence, professional malpractice, fraud, conspiracy, etc.  Just as plaintiffs often over value their cases, defendants often under value their cases, believing the plaintiff is exaggerating an injury, has a baseless claim […]

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The more you talk, the more you’ll convince me you have nothing to say

The more some people talk, the less they have to say about anything important. And, the more some people talk, the more I am convinced they have nothing to say. We have all met people who chatter on and on, saying many words about nothing in particular. Some people have “the gift of gab” and […]

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The last sentence of Melissa’s post is a variation of one of those things that everyone’s mother says to their children, or used to do so, “If you can’t say anything nice, don’t say anything at all.”  But that virtue has gone by the wayside in a world where the presidential candidates fight it out […]

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Reality check – Plaintiff

A Point of View

David H. Fauss, M.S.M.

On October 13, 2016

Category: Uncategorized

A not so secret secret is that plaintiffs in civil litigation often overestimate the value of their case. We have heard, many times, from our attorney clients that their clients often expect them to be able to resolve their case for many times more than what it is “worth.” Sometimes these expectations are based on […]

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Another View

Melissa Pigott, Ph.D.

On October 13, 2016

Category: Uncategorized

All of the cases in which I have been involved as a trial consultant are important cases involving serious matters. There has never, ever been an attorney who contacted me for assistance in a simple matter, a frivolous lawsuit, or a small claims court case. All of the personal injury cases I have worked on […]

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Sales 101 – Learn Names

Many principles of sales and marketing have origins in social psychology. One of the most basic principles involved in being a good salesperson is learning the name of a potential customer, then saying the person’s name during conversations, as a way of building rapport. For example, every competent car salesperson asks the name of everyone […]

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Another of our posts has been about mind games and I would have to say that the story that concluded Melissa’s post about knowing names involved a bit of a mind game on her part. I saw it coming – the person we were meeting with did not. There were several ways he could have […]

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Marketing Research and Trial Consulting – The Connection

A Point of View

David H. Fauss, M.S.M.

On October 6, 2016

Category: Litigation Tips, Marketing your Business, Trial Consulting

Over the years we have used different ways to explain what we do, as trial/jury consultants for our attorney clients and their clients. One analogy which has resonated with most people is marketing research. Especially when the “end” client is a business person, the concept of marketing research is familiar. Whether it is a focus […]

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Another View

Melissa Pigott, Ph.D.

On October 6, 2016

Category: Litigation Tips, Marketing your Business, Trial Consulting

I frequently lecture to law firms, lawyers seminars, insurance company seminars, and other audiences. One of my most frequent lectures is entitled, “Utilizing Psychological Science in the Litigation Process.” At the beginning of this presentation, I review the four disciplines on which trial/jury consulting is based: (1) marketing research; (20) social psychology; (3) cognitive psychology; […]

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Mind Games

A Point of View

Melissa Pigott, Ph.D.

On October 4, 2016

Category: Getting the Job Done, Getting Through Life and Work, Life Outside of Work, Litigation Tips, Trial Consulting

“Mind Games” is the title of John Lennon’s fourth studio album, as well as the name of the song that is the title track. It was released in the fall of 1973. The expression, “mind games” is usually defined as a psychological tactic used to manipulate and/or intimidate someone, however, John Lennon’s lyrics for the […]

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Another View

David H. Fauss, M.S.M.

On October 4, 2016

Category: Getting the Job Done, Getting Through Life and Work, Life Outside of Work, Litigation Tips, Trial Consulting

Because Melissa is a psychologist, it has been fun over the years to watch people’s reaction to learning this. The question, “Are you psychoanalyzing me?” has been a frequent one. Perhaps as a mind game, and depending who is asking, she often says “Yes.” Truth is, at some level, she can’t help it. But the […]

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BULL

A Point of View

David H. Fauss, M.S.M.

On September 29, 2016

Category: Trial Consulting

I am writing this post on the day the new CBS television program, Bull, premieres. Bull is a program about fictional trial consultant, Dr. Jason Bull. Other than the movie Runaway Jury, trial consultants rarely figure into movies or television. There was a trial consultant episode on LA Law, and there have been docu – […]

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Another View

Melissa Pigott, Ph.D.

On September 29, 2016

Category: Trial Consulting

There have been television shows, as well as movies and plays, about almost every occupation imaginable.  One of the coolest TV shows, in my opinion, was Sea Hunt, starring Lloyd Bridges as an ex-Navy frogman.  Sea Hunt ran from 1958 through 1961 and involved numerous exciting adventures of a SCUBA diver, Mike Nelson (portrayed by […]

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Escape route plan

A Point of View

Melissa Pigott, Ph.D.

On September 27, 2016

Category: Business Travel, Getting Through Life and Work, Life Outside of Work, Travel

In today’s world of increasing violence in places we once thought were safe, advisories regarding noting the closest exit have become commonplace. For example, movie theaters routinely show public service announcements prior to the film that contain a message about the location of all exits. I have always been on the alert for exits, regardless […]

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Another View

David H. Fauss, M.S.M.

On September 27, 2016

Category: Business Travel, Getting Through Life and Work, Life Outside of Work, Travel

It is difficult to expand on what Melissa has written in this blog because, to me, the concept is common sense. But, it probably isn’t in the world we inhabit today. Further, the distractions we face in crowds, or even alone with our phones or other electronic devices, limit the ability for some people to […]

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Confronting Dementia

A Point of View

David H. Fauss, M.S.M.

On September 22, 2016

Category: Getting Through Life and Work, Growing Old is Not for Sissies, Life Outside of Work, Work-Life

Dementia, in its many forms, are ugly diseases. As they attack the brain, they attack the body. And, in doing so, they attack bystanders all around. Family and friends are drawn into the horror of the loved one or friend and seeing the gradual, and sudden, declines that come with these diseases. Sadly, Melissa and […]

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Another View

Melissa Pigott, Ph.D.

On September 22, 2016

Category: Getting Through Life and Work, Growing Old is Not for Sissies, Life Outside of Work, Work-Life

It is an unarguable fact that the human brain is the most important part of the body and, indeed, what separates people from other mammals. This being the case, it is astounding to me that, although most people hurry to obtain medical care at the first sign of many, relatively minor, medical emergencies (for example, […]

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