A recent client encounter prompts this post. The client was requesting what we refer to as a “proposal” for mock jury research. She repeatedly called it a “bid” and I guess it is. It is (unfortunately) increasingly common that clients seek competitive bids. And, while I understand this, and do the same for some minor […]
From the earliest days of co-owning Magnus with David, it has never been our desire to be the cheapest provider of any research or consulting service we provide. It is acceptable, in my view, to provide high quality work at a reasonable/fair price, but being the low cost bidder is not something to which I […]