Archive | Jury Research

All my shoes are Boogie Shoes

Ballet dancers wear ballet shoes. Tap dancers wear tap shoes. Many other dancers, such as flamenco dancers, wear some form of dancing shoes. In the 1970s, a Miami group called KC & the Sunshine Band had a long series of hits, including a song called “Boogie Shoes,” released in 1978 at the height of the […]

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We attended a concert by KC & The Sunshine band recently. Their music was ubiquitous in the 70s and 80s. Not my favorite type of music, but I’ll be honest, the show was fun. From the pre-show festivities, including dancers in costume as we entered the hall, through the show with lots of energetic dancers, […]

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Reflections on Technology Changes

I was thinking about my iPhone recently in the context of how that small, but complex, device has made changes to my daily routine, to my work pattern. It did not happen over night, nor with the iPhone alone. I have had a car phone since the early 1980s. My first was a radio-phone which […]

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I am constantly amazed at the numerous ways technology has changed our ability to perform work on behalf of Magnus’ clients. David and I have been in the trial consulting business for a long, long time. I used to marvel at the efficiency of sending a fax to a client instead of mailing them a […]

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We can find Another Driver, but we can’t Replace Me

On a recent Sunday morning, David and I, along with a Magnus staff member, were on the way to the Miami airport for a very early flight to the destination where our research project was scheduled the next day. We always try to arrive on site the day before our research projects, due to the […]

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The adage “the show must go on” is one for which we can prepare, but the reality is that, without the lead singer, it won’t be the same. Clients pay considerable amounts of money for the presence of our “lead singer.” (Well, actually, Melissa is a bass player who is happy to be in the […]

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Plan B isn’t All Bad

Plan B carries a connotation that it is second best and, therefore, less desirable than Plan A. I guess it is, by definition, but that’s a bad rap as sometimes Plan B turns out just fine. Sometimes, it’s probably better. A few weeks ago while in a somewhat unfamiliar small town for a trial, Melissa […]

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I have a luggage tag that says, “I live my life according to Plan B.” I have found that life isn’t always as neat and tidy as I would prefer. Because of the nature of my job and its ever changing priorities due to fluctuating trial dates of multiple attorneys, I have learned to go […]

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20, 30, 50% Research Breakdown

A Point of View

Melissa Pigott, Ph.D.

On December 4, 2018

Category: Getting the Job Done, Jury Research, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Trial Consultants

Those of us who work as trial/jury consultants usually thrive on the excitement of the research day, the day when we conduct our focus groups, mock trials, jury simulations, or employ other methods of data collection. These days, thanks to books, movies, and a certain popular television show, many people are aware of some of […]

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Another View

David H. Fauss, M.S.M.

On December 4, 2018

Category: Getting the Job Done, Jury Research, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Trial Consultants

I’ve never stopped to consider the percentages breakdown as Melissa has done here. And, I think I’d add that there is some “margin of error” depending on the case, but generally, it does come down to these three big work segments. That is, after I’ve gotten the client to agree on the research design and […]

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Priorities as Hot Potatoes

I was recently thinking about how our report production process resembles the childhood game of Hot Potato. That’s the game where a group of children passes a hot potato, or some other object, with music playing. When the music stops, someone is left holding the hot potato. Kind of like musical chairs, without walking around […]

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I must admit that I enjoy playing “hot potato” as it relates to the process of preparing a report on behalf of a client far more than I enjoyed playing the game as a child (for that matter, the game of musical chairs was not for me, either). The concept of hot potato or passing […]

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Never Assume – Juror Profiling

During a recent mock jury session, one of the most outspoken mock jurors caught the attention of our client who was watching the proceedings remotely. This client, the general counsel of a large corporation, made a comment along the lines of “nothing about that juror’s profile would have made me think she would be good […]

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Profiling. Stereotypes. Bias. Prejudice. Most of us make “snap judgments” of others on a routine basis. Sometimes, we are right, but sometimes, we are wrong, wrong, wrong. I cannot count the number of times I have been asked, “Will men or women be better for us as jurors?”, leading me to respond, “Which men? What […]

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Tallahassee Old Friends

I have always been fortunate to be the kind of person who makes friends easily. Regardless of the situation in which I find myself, I always find one or more kindred spirits with whom I can socialize. Some of my friends, in fact, refer to me as a “social butterfly,” whatever that means! On a […]

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I am fortunate to have met these Tallahassee people and get to know them to varying degrees. (And, I’ve met many of Melissa’s friends in, or from, Fort Myers in various other places as well.) I’ll say Melissa is fortunate to know them, and they, her. Good friendships are like that – two way streets. […]

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Is your consultant qualified? How do you know?

A story in the news this election season reminded me of the relevance of this topic. A candidate for the Florida House of Representatives was “outed” for reporting she had a college degree that she could not have had – the university she reported having attended never offered the degree shown on her (fake) diploma, […]

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I have decided to adopt the writing style of the famous author, Carl Hiaassen, for my part of David’s post. For those readers of our blogs who aren’t familiar with Carl Hiaassen, I will provide a brief introduction. Carl Hiaassen is an author who has written more than 20 books, as well as a long […]

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Traits of a bad houseguest

The parallel post to my previous post about traits of a good house guest is, of course, those on the opposite end of the spectrum, the not so good house guest. I have no idea of the number of parties David and I, or I, before I knew David, have hosted, nor do I know […]

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As I noted in the prior post, we only extend invitations to visit to people we think we’d find to be good guests. But, sometimes, especially if they are, for example, the significant other of a well known friend, or perhaps a child, there is a bit of a gamble involved. Yet, one expects that […]

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