Archive | Marketing your Business

I am the Greatest

A Point of View

Melissa Pigott, Ph.D.

On June 14, 2016

Category: Business Frustrations, Careers, Getting the Job Done, Getting Through Life and Work, Marketing your Business, Small Business Success

At the time of this writing, Muhammad Ali passed away less than one week ago. Everyone who knows me well knows Muhammad Ali has been one of my heroes since I was a child. I grew up reading the Miami Herald and, because Muhammad Ali had close ties to Miami Beach and its 5th Street […]

Another View

David H. Fauss, M.S.M.

On June 14, 2016

Category: Business Frustrations, Careers, Getting the Job Done, Getting Through Life and Work, Marketing your Business, Small Business Success

Though I have always been aware of Muhammad Ali and have known some of the history, I have not had the long connection with his legacy as Melissa has. But, having watched documentaries about him, like the movie about the Rumble in the Jungle, I recognized how impressive he was, in and out of the […]

Disappointments

A Point of View

David H. Fauss, M.S.M.

On April 7, 2016

Category: Business Frustrations, Business personalities, Marketing your Business, Small Business Success, Trial Consulting

Operating a small business is not for the faint of heart. Though some say, “its just business,” I can say it is still personal. There is a saying, life is full of disappointments. And, running a business is full of them. By definition, because an entrepreneur is taking risks, seeking business, etc., hearing “no” is […]

Another View

Melissa Pigott, Ph.D.

On April 7, 2016

Category: Business Frustrations, Business personalities, Marketing your Business, Small Business Success, Trial Consulting

I share David’s frustration over the ratio of proposals sent to clients versus cases for which we are retained. In fact, I have contemplated charging potential clients for their proposals, particularly those who repeatedly contact us about their cases and rarely or never retain us. However, as much as I would like to be able […]

Is it worth getting up at 6 a.m. for that Chamber meeting?

A Point of View

David H. Fauss, M.S.M.

On January 21, 2016

Category: Business personalities, Careers, Getting the Job Done, Getting Through Life and Work, Marketing your Business, Small Business Success

To quickly answer the question in my title, I don’t know. But, I am getting ahead of myself. When we started Magnus in 1993 it seemed like it might be worthwhile to network in certain ways. One of them was to join the Chamber of Commerce and go to the early morning breakfast meetings. It […]

Another View

Melissa Pigott, Ph.D.

On January 21, 2016

Category: Business personalities, Careers, Getting the Job Done, Getting Through Life and Work, Marketing your Business, Small Business Success

A long time client of Magnus recently told David that David has the hardest job in our company, in that it involves performing many tasks people often consider undesirable. One of these tasks is attending networking functions, including those disguised as “social events” because adult beverages are served. Of all the networking events David has […]

Naming the company

A Point of View

David H. Fauss, M.S.M.

On December 17, 2015

Category: Business personalities, Getting the Job Done, Marketing your Business, Small Business Success

We are occasionally asked “How did you come up with the name Magnus Research”? The answer is that we struggled for a while with many options. We had lots of factors that played a role in coming up with a name. And, I suppose for many companies, this is an early decision that takes much […]

Another View

Melissa Pigott, Ph.D.

On December 17, 2015

Category: Business personalities, Getting the Job Done, Marketing your Business, Small Business Success

Although “Pigott Research Services” has a nice ring to it, I shudder to think of the number of times I would have to correct clients’ and vendors’ pronunciation of my last name if David and I had chosen to include it in our company’s name! We gave careful consideration to selecting a name for our […]

Keep the beat

A Point of View

Melissa Pigott, Ph.D.

On October 13, 2015

Category: Business Frustrations, Business personalities, Business Relationships, Careers, Getting the Job Done, Marketing your Business, Small Business Success, Trial Consulting

One of my responsibilities as a bass guitar player is keeping the beat. The bass guitar is a rhythm instrument (as are drums and other percussive instruments) and, as a bass player, if I fail to keep the beat, I am not doing my job within the band. Sometimes, the beat is up tempo; other […]

Another View

David H. Fauss, M.S.M.

On October 13, 2015

Category: Business Frustrations, Business personalities, Business Relationships, Careers, Getting the Job Done, Marketing your Business, Small Business Success, Trial Consulting

Keeping the beat in business is crucial as part of the juggling act of working on current business, looking for new business, and managing everything. I often feel like I have to keep the beat in terms of nudging clients along because I know how many beats there are in one of our projects and […]

Peer Reviewed Publications as a Measure of Credentials

A Point of View

David H. Fauss, M.S.M.

On October 1, 2015

Category: Business Frustrations, Getting the Job Done, Marketing your Business, Trial Consulting

I have written about the challenge in knowing how to select a trial consultant. This is a topic which causes frustrations because there are more and more trial consultants all the time and the qualifications vary from qualified to clearly, not at all qualified. But, while this is apparent to me, it is often not […]

Another View

Melissa Pigott, Ph.D.

On October 1, 2015

Category: Business Frustrations, Getting the Job Done, Marketing your Business, Trial Consulting

Peer review is one of the hallmarks of any scientific endeavor. In scientific and other academic circles, it is not enough to write an article or book. A scientist has to go beyond merely forming a hypothesis, designing research, conducting research, analyzing data, and writing a report of the findings; a scientist’s original work has […]

Just – Do It

A Point of View

Melissa Pigott, Ph.D.

On September 8, 2015

Category: Business Frustrations, Business personalities, Careers, Employment, Getting the Job Done, Managing Employees, Marketing your Business, Small Business Success

I used to work in a large corporation where staff meetings, committee meetings, and meetings of other varieties were commonplace. These meetings seemed, to me, to drone on endlessly, with much discussion, but little actual work, being accomplished. In the years I have co-owned and operated a small business, I have kept meetings to a […]

Another View

David H. Fauss, M.S.M.

On September 8, 2015

Category: Business Frustrations, Business personalities, Careers, Employment, Getting the Job Done, Managing Employees, Marketing your Business, Small Business Success

I believe “Just Do It” has been Melissa’s motto for longer than it has been Nike’s. In other words, she likes to “git er done.” While meetings are often necessary to coordinate to ensure that everyone will get things done with the same information and goals in mind, as Dilbert illustrates, meetings often take on […]

Write thank you

A Point of View

Melissa Pigott, Ph.D.

On July 7, 2015

Category: Careers, Common Courtesy, Employment, Getting the Job Done, Getting Through Life and Work, Life Outside of Work, Marketing your Business, Small Business Success

Just as I believe it is important to say “thank you,” I believe it is important to write a note of thanks. And, although I have been accused of being “old school,” when I say write a note of thanks, I mean actually writing a thank you note, not sending an email or a text. […]

Another View

David H. Fauss, M.S.M.

On July 7, 2015

Category: Careers, Common Courtesy, Employment, Getting the Job Done, Getting Through Life and Work, Life Outside of Work, Marketing your Business, Small Business Success

It is interesting in today’s world of instant communications that some common courtesies are lost. As Melissa says, an email is better than nothing. But, it is likely that all of us receive gifts, services, favors, or other (often intangible) things that warrant an expression of gratitude. And, because instant communications prevail, the niceties of […]

Working on a Roller Coaster

A Point of View

David H. Fauss, M.S.M.

On June 25, 2015

Category: Business Frustrations, Business Partnerships, Business personalities, Careers, Employment, Getting the Job Done, Managing Employees, Marketing your Business, Partnerships, Small Business Success, Trial Consulting, Work-Life

After well over 20 years in the trial consulting business, I hoped the work load would smooth out and there would not be a constant peak and valley cycle of business. Alas, it appears we’re on a perpetual roller coaster. The cycle is such that there are times we are slammed with what seems like […]

Another View

Melissa Pigott, Ph.D.

On June 25, 2015

For the most part, living life on the roller coaster has become easier for me with the passage of time. There used to be a time when, after weeks or months of not having any work to do, I would become convinced we would never work again. Then, just as I had given up all […]

Starting out: Use your connections & contacts

A Point of View

David H. Fauss, M.S.M.

On June 18, 2015

Category: Careers, Employment, Getting Through Life and Work, Managing Employees, Marketing your Business, Trial Consulting

Sometimes, following the theme of my recent posts, using what you’ve got involves who you know. Again, it may seem unfair, but that is the way of the world. And, it is no secret that who you know is critical to success in getting a job, selling your services/products, and in many other ways. One […]

Another View

Melissa Pigott, Ph.D.

On June 18, 2015

Category: Careers, Employment, Getting Through Life and Work, Managing Employees, Marketing your Business, Trial Consulting

When David and I started Magnus Research Consultants in 1993, we literally knocked on the doors of anyone and everyone who would meet with us. I am lucky to be from a small town, Fort Myers, Florida and my family has been there since the 1920s. In Fort Myers, my last name has always given […]

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Archive | Marketing your Business

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