Archive | Small Business Success

Wally World

A Point of View

Melissa Pigott, Ph.D.

On September 1, 2020

Category: Business personalities, Business Relationships, Careers, Employment, Getting the Job Done, Magnus, Magnus Insights, Magnus Research, Managing Employees, Small Business Success

Soon after earning my Ph. D. in social psychology, I moved to Jacksonville, Florida to work as the Director of Marketing Research at a large hospital. My duties included conducting focus groups and surveys of the various “populations” served by the hospital: patients (soon after their discharge), employees, physicians, and the general public. Surveys of […]

Another View

David H. Fauss, M.S.M.

On September 1, 2020

Category: Business personalities, Business Relationships, Careers, Employment, Getting the Job Done, Magnus, Magnus Insights, Magnus Research, Managing Employees, Small Business Success

I remember hearing about Melissa’s trips to Wally World starting shortly after we met at the hospital. She viewed the various excursions to such places as a job perk, the chance to get out from behind her desk and go for a ride in her sports car, either her red Camaro or black Corvette (there […]

Customers: Happier when they leave

A Point of View

David H. Fauss, M.S.M.

On August 27, 2020

Category: Business personalities, Careers, Employment, Entrepreneurship, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Pie Power, Small Business Success, Sweet Delights, Trial Consultants, Trial Consulting

We recently visited with our friend Ms. Debbie at Sweet Delights in Homestead. During our conversation, she commented that she wants her customers to be happier when they leave than when they arrived. She has much to offer in that regard with her wonderful cakes and pies, which are truly sweet delights. Her effervescent personality […]

Another View

Melissa Pigott, Ph.D.

On August 27, 2020

Magnus is in the trial consulting business, not the bakery business. Our clients come to us to obtain our expert assistance in solving significant problems, not because they want something sweet to eat. However, despite the vast differences between Magnus and Ms. Debbie’s company, Sweet Delights, we share a common goal: Keeping the customer satisfied. […]

Melissa the Drill Sgt.

A Point of View

Melissa Pigott, Ph.D.

On August 18, 2020

Category: Business personalities, Careers, Employment, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Small Business Success, Trial Consulting

Among my family members and friends, I am usually the quietest, most introverted, person in the room. I do not enjoy idle chit chat as a way of passing the time, nor do I enjoy telling (not to mention listening to!) long winded stories with off the point digressions. When I have something to say, […]

Another View

David H. Fauss, M.S.M.

On August 18, 2020

The “Melissa as drill sergeant” is one of the most lasting stories in the history of Magnus. Henry Latimer was such a gentleman, but he was tough. As a former Marine, and former judge, he was a master of handling difficult cases and clients. He quickly became a favorite of ours and was a pleasure […]

We Don’t Have to do Anything

A Point of View

Melissa Pigott, Ph.D.

On August 11, 2020

Category: Business Frustrations, Business personalities, Careers, Employment, Getting the Job Done, Jury Consultants, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Managing Employees, Small Business Success, Trial Consultants, Trial Consulting

I meet a lot of people in my work as a jury/trial consultant and in my “other life” as a musician. David says I don’t often respond to meeting new people very well, however, I believe many people I meet aren’t the kind of people with whom I would like to become further acquainted. A […]

Another View

David H. Fauss, M.S.M.

On August 11, 2020

From time to time I’ve observed these “have to do” clients and Melissa is right, it is a negative mindset. We’ve had clients call and say they have to do a mock trial because their client is making them do it. (With that attitude, I think the clients are on to something about how the […]

Morning Walks

A Point of View

David H. Fauss, M.S.M.

On August 6, 2020

Category: Business Partnerships, Business personalities, Careers, Entrepreneurship, Getting the Job Done, Jury Consultants, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Managing Employees, Mental Health, Partnerships, Small Business Success, Work-Life

In an effort to get a bit of exercise, Melissa and I take frequent walks through our neighborhood. It is a great neighborhood for walking and we have several routine routes. I’ll share a secret, because of these walks, our arrival at the office is later than our official start time of 9:00 a.m. I’m […]

Another View

Melissa Pigott, Ph.D.

On August 6, 2020

As David and I have written on numerous occasions, owning a small business requires working more than 40 hours a week. In fact, David and I are rarely completely off work. On the other hand, we have almost complete control over our schedules and the flexibility to work from home, from a hotel room, or […]

Front of the house and back of the house

A Point of View

Melissa Pigott, Ph.D.

On August 4, 2020

Category: Business Partnerships, Business personalities, Careers, Entrepreneurship, Getting the Job Done, Jury Consultants, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Small Business Success, Trial Consultants, Trial Consulting

David and I are fortunate to have excellent restaurants located near our home in south Florida. To us, an excellent restaurant is not a chain restaurant; rather, it is a local, family owned restaurant whose proprietors take as much pride in their food and libations as we take in owning and operating our business. An […]

Another View

David H. Fauss, M.S.M.

On August 4, 2020

Melissa’s comparison to front of house and back of house is interesting as we often struggle to figure out the division of labor. But, she’s right in that though I participate in day of research duties and report writing, that’s her bailiwick. She, like the chef, creates the “meat” of what we do as trial […]

Sharing Connections – Referrals

A Point of View

David H. Fauss, M.S.M.

On July 16, 2020

Category: Business personalities, Business Relationships, Careers, Entrepreneurship, Getting the Job Done, Jury Consultants, Jury Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success

Yesterday I spent a few minutes to make a connection for someone else. She doesn’t know I did it, but maybe one day she will. As I did it, which involved sending an email on her behalf, I thought about the act of doing so. Sharing a connection, making a referral, whether solicited or unsolicited, […]

Another View

Melissa Pigott, Ph.D.

On July 16, 2020

David frequently goes out of his way to help people. In fact, that is one of the reasons I have always liked him! He helped my mother more than most people in my family, usually, without much appreciation from anyone (including her). David and I share a “calling” to help people. I was always taught […]

Pie Power

A Point of View

Melissa Pigott, Ph.D.

On July 14, 2020

Category: Business personalities, Common Courtesy, Entrepreneurship, Getting the Job Done, Getting Through Life and Work, Giving Back, Life Outside of Work, Magnus, Magnus Insights, Marketing your Business, Mental Health, Psychology, Small Business Success, Work-Life

John Lennon wrote a great song called “Power to the People.” Norman Vincent Peale wrote many books about the “power of positive thinking.” There are a lot of phrases, movements, and other social issues related to power. But, until recently, I had never considered Pie Power. What is Pie Power? Pie Power is my term […]

Another View

David H. Fauss, M.S.M.

On July 14, 2020

Pie Power – an excuse to bring a few smiles in turbulent times. And, the times were turbulent when we (I should say when Melissa) conceived of the Pie Power pandemic loosening campaign. Loosening of the restrictions, that is. (Then the world got more turbulent; perhaps more pies are now needed.) The tensions in the […]

Train the old dog

A Point of View

David H. Fauss, M.S.M.

On July 9, 2020

Category: Business Frustrations, Business personalities, Careers, Getting the Job Done, Getting Through Life and Work, Jury Consultants, Life Outside of Work, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Mental Health, Psychology, Small Business Success, Workplace Technology

The last 3 months of pandemic restrictions have caused many of us to learn new tricks. I have thought many times of the adage, “You can’t teach an old dog new tricks.” Either that is wrong, or many of us aren’t really old, or aren’t really dogs. I’ve spoken with many people, not dogs, in […]

Another View

Melissa Pigott, Ph.D.

On July 9, 2020

Many people are more comfortable doing things the way they have always done them. These types of people usually prefer routine over novelty. For example, they order the same food every time they go to a restaurant; they return to the same place repeatedly when they go on an outing, such as to the beach, […]

Make Your Own Luck

A Point of View

David H. Fauss, M.S.M.

On July 2, 2020

Category: Business personalities, Careers, Common Courtesy, Employment, Entrepreneurship, Getting the Job Done, Getting Through Life and Work, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Partnerships, Psychology, Small Business Success

I don’t consider myself to be “lucky.” I’ve never won the lottery, well, maybe $4 at a time. And, while I know I’m “fortunate” in many ways, “lucky” isn’t how I’d describe it. I work hard, and have always done so, through school and in business. This week has been a week to reflect on […]

Another View

Melissa Pigott, Ph.D.

On July 2, 2020

David is one of the smartest people I know. That’s one reason I like him! Even when David was a teenager and recent high school graduate, he had the intelligence, not to mention foresight, to introduce himself to the President of Jacksonville University on, as it turns out, his first day on campus. Call it […]

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Archive | Small Business Success

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